Data protection
Privacy policy
​
1) Information on the collection of personal data and contact details of the controller
​
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.
​
1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Kirsch Import Marketing GmbH, Mackenstedter Str. 7, 28816 Stuhr, Deutschland, Tel.: +49 (0) 4206 305 36 0, Fax: +49 (0) 4206 305 36 199, E-Mail: info@kirschwhisky.de. The controller of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
​
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the character string ‘https://’ and the lock symbol in your browser line.
​
2) Data collection when visiting our website
When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called ‘server log files’). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymised form)
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.
​
3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognise your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
​
In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping basket for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
​
We may work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work together with the aforementioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following paragraphs.
​
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:
​
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/kb/ph21411?locale=de_DE
Opera: http://help.opera.com/Windows/10.20/de/cookies.html
​
Please note that if you do not accept cookies, the functionality of our website may be limited.
​
4. Contacting Us
When you contact us (e.g., via contact form or email), personal data is collected. The specific data collected in the case of a contact form can be seen in the respective form. This data is stored and used solely for the purpose of responding to your inquiry or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after the final processing of your request, provided that it can be inferred from the circumstances that the matter has been conclusively clarified and there are no statutory retention obligations.
5. Use of Social Media: Videos
Use of YouTube Videos
This website uses the YouTube embedding function to display and play videos from the provider "YouTube," which belongs to Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
The extended data protection mode is used here, which, according to the provider, only starts storing user information when the video(s) are played. When an embedded YouTube video is played, YouTube uses cookies to collect information about user behavior. According to YouTube, these cookies serve, among other things, to collect video statistics, improve user-friendliness, and prevent abusive actions. If you are logged into Google, your data will be directly assigned to your account when you click on a video. If you do not want this assignment with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6(1)(f) GDPR based on Google’s legitimate interests in displaying personalized advertising, market research, and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.
​
Regardless of whether the embedded videos are played, a connection to the Google "DoubleClick" network is established each time this website is accessed, which may trigger further data processing operations beyond our control.
​
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.
Further information on data protection at "YouTube" can be found in the provider’s privacy policy at: https://www.google.de/intl/en/policies/privacy
6. Online Marketing
​
6.1 DoubleClick by Google
This website uses the online marketing tool DoubleClick by Google, operated by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").
​
DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Through a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being shown multiple times. Processing is based on our legitimate interest in optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.
​
Furthermore, DoubleClick can capture conversions via cookie IDs related to ad requests. This happens, for example, when a user sees a DoubleClick ad and later visits the advertiser's website and makes a purchase using the same browser. According to Google, DoubleClick cookies do not contain personal data.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the scope and further use of the data collected by Google through this tool and therefore inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or logged in, there is a possibility that Google may obtain and store your IP address.
If you wish to object to this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (https://www.google.de/settings/ads), noting that this setting will be deleted if you delete your cookies. Alternatively, you can obtain information about cookie settings from the Digital Advertising Alliance at www.aboutads.info and make appropriate adjustments. Finally, you can configure your browser to inform you about the setting of cookies and decide individually whether to accept them or exclude them for specific cases or in general. If cookies are not accepted, the functionality of our website may be restricted.
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the data protection level applicable in the EU.
​
For more information about DoubleClick by Google’s privacy policies, please visit: http://www.google.de/policies/privacy/
6.2 Google AdSense This website uses Google AdSense, a web advertising service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google AdSense uses "DoubleClick DART Cookies" ("Cookies"), which are text files stored on your computer to enable the analysis of website usage. Additionally, Google AdSense uses "Web Beacons" (small invisible graphics) to collect information, enabling simple actions such as visitor traffic to be recorded, collected, and evaluated.
The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to and stored by Google on servers in the USA.
​
Google uses this information to evaluate your usage of the website concerning AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties where required by law or where third parties process the information on Google’s behalf.
​
Processing is carried out in accordance with Art. 6(1)(f) GDPR to target advertising to users through third-party advertisers, displaying ads based on evaluated user behavior on this website. The processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee.
​
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the data protection level applicable in the EU.
​
For further information about Google’s privacy policies, please visit: http://www.google.de/policies/privacy/
You can permanently disable cookies for ad preferences by setting your browser accordingly or by downloading and installing the browser plugin available at: http://www.google.com/settings/ads/plugin?hl=en
Please note that certain functions of this website may not be available or only be available to a limited extent if you have disabled the use of cookies.
​
7) Web Analytics Services
Google (Universal) Analytics
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which ensures that the IP address is anonymized by shortening it and prevents it from being directly linked to a person. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, the processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activities, and provide us with further services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, please note that in this case, you may not be able to use all features of this website to their full extent. Additionally, you can prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at:
http://tools.google.com/dlpage/gaoptout?hl=en
Alternatively, you can click the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future. (This opt-out cookie only works in this browser and for this domain. If you delete your cookies in this browser, you must click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.
For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en
Google Universal Analytics
This website also uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies, which are text files stored on your computer that allow an analysis of how you use the website. The data collected by the cookie about your use of this website (including the shortened IP address) is typically transmitted to a Google server in the USA and stored there.
This website employs Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures that IP addresses are anonymized by shortening them and thus preventing a direct link to individuals. As a result, your IP address is shortened by Google within EU member states or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, the processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
Google will use this data on our behalf to evaluate your use of the website, compile reports on website activities, and provide us with additional services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent the storage of cookies by adjusting your browser settings accordingly. However, please note that if you do this, you may not be able to fully use all features of this website. You can also prevent Google from collecting and processing the data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at:
http://tools.google.com/dlpage/gaoptout?hl=en
Alternatively, you can click the following link to set an opt-out cookie that prevents Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and for this domain. If you delete your cookies, you must click this link again): Disable Google Analytics
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," ensuring compliance with the level of data protection applicable in the EU.
This website also uses Google Analytics for cross-device visitor analysis conducted via a user ID. You can disable cross-device analysis of your usage in your customer account under "My Data" > "Personal Data."
For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en
9. Tools and Miscellaneous
9.1 Google Maps We use Google Maps (API) from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") on our website. Google Maps is a web service for displaying interactive (land) maps to visually present geographical information. By using this service, our location is displayed to you, making it easier for you to plan your route.
As soon as you access subpages where the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers in the USA and stored there. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged into Google, your data will be directly assigned to your account. If you do not want this assignment to your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them. Such evaluation is carried out in particular in accordance with Art. 6 (1) (f) GDPR based on Google's legitimate interests in displaying personalized advertising, market research, and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, but you must contact Google to exercise this right.
Google LLC, based in the USA, is certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the level of data protection applicable in the EU.
If you do not agree with the future transmission of your data to Google in the context of using Google Maps, there is also the option of completely disabling the Google Maps web service by deactivating the JavaScript application in your browser. Google Maps, and thus the map display on this website, cannot be used in this case.
You can view Google's terms of use at http://www.google.de/intl/en/policies/terms/regional.html, and the additional terms of use for Google Maps at https://www.google.com/intl/en_US/help/terms_maps.html.
Detailed information on data protection in connection with the use of Google Maps can be found on Google's website ("Google Privacy Policy"): http://www.google.de/intl/en/policies/privacy/.
9.2 Google Web Fonts This site uses so-called web fonts provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for the uniform display of fonts. When you access a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly.
For this purpose, the browser you use must connect to Google's servers. As a result, Google becomes aware that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offerings. This represents a legitimate interest under Art. 6 (1) (f) GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
Google LLC, based in the USA, is certified under the US-European "Privacy Shield" data protection agreement, which ensures compliance with the level of data protection applicable in the EU.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.
10. Rights of the Data Subject
10.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the controller concerning the processing of your personal data, which we inform you about below:
• Right to information pursuant to Art. 15 GDPR: In particular, you have the right to obtain information about your personal data processed by us, the purposes of processing, the categories of processed personal data, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed about the safeguards under Art. 46 GDPR when your data is transferred to third countries;
• Right to rectification pursuant to Art. 16 GDPR: You have the right to demand the immediate correction of incorrect data concerning you and/or the completion of your incomplete data stored by us;
• Right to erasure pursuant to Art. 17 GDPR: You have the right to request the deletion of your personal data under the conditions of Art. 17 (1) GDPR. However, this right does not exist, in particular, if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims;
• Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data is verified, if you refuse the deletion of your data due to unauthorized data processing and instead request the restriction of processing, if you need your data for asserting, exercising, or defending legal claims after we no longer need these data for achieving the purpose, or if you have objected to processing for reasons related to your particular situation as long as it has not yet been determined whether our legitimate reasons prevail;
• Right to notification pursuant to Art. 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing vis-à-vis the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification, erasure, or restriction of processing unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
• Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request its transmission to another controller, where technically feasible;
• Right to withdraw consent granted pursuant to Art. 7 (3) GDPR: You have the right to withdraw your consent to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the affected data immediately unless further processing can be based on a legal basis permitting processing without consent. The withdrawal of consent does not affect the lawfulness of processing carried out based on consent before the withdrawal;
• Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your residence, workplace, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.
​
10.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES AT ANY TIME. YOU MAY EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.
11. DURATION OF STORAGE OF PERSONAL DATA The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax retention periods). After the expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or initiation and/or there is no legitimate interest on our part in further storage.