Masterclasses
for trade visitors
Renowned experts from the world of whisky and spirits will share their knowledge, provide insights into production, styles and current trends, and offer first-hand experiences. Whether you’re in the specialist retail sector or the hospitality industry, these tastings will provide you with in-depth product knowledge, new perspectives on range planning and compelling arguments for advising discerning customers.
Tickets for a trade visitor masterclass are valid only in conjunction with a trade visitor ticket. If you would still like to register as a trade visitor for Whisky Live Germany, click here.
Serge Valentin & Sebastian Jäger:
French Spirits 101
Room A1
October 11
11:45-12:30 a.m.
How do I sell cognac successfully? What is Armagnac, and does my shop even need Calvados? Serge Valentin and Sebastian Jäger highlight the differences between and the selling points of premium French spirits. Find out who your target audience is and which price ranges are most appealing, and gain a practical, comprehensive understanding of ‘French Spirits 101’.